30%+
Website traffic growth from paid campaigns I supported
ORA · résumé
Team resultPortfolio
RoyedYakub
Creative & Brand Strategy · Digital Marketing
Your brand has a story. I’ll make people care about it.
Open to part-time roles from November 2026 · Full-time from April 2027
- Profile
- Creative & Brand Strategist with hands-on experience in paid social, short-form video, content and SEO.
- Now
- Social Media & Digital Marketing Specialist (Freelance) at eCreative Agency · Creative Strategist Intern at ORA · University of Miami — B.S. Communication (Advertising & Marketing) · Dec 2025 · MIM International Business, EAE Business School (May 2027).
- Availability
- Open to part-time roles from November 2026 · Full-time from April 2027 · Barcelona → San Francisco 2027 · U.S. citizen, no visa sponsorship required · English & Spanish.
ROLES I'M A FIT FOR
- Creative Strategist
- Brand Strategist
- Social Media Manager
- Content Marketing Specialist
- Paid Social Specialist
- Marketing Coordinator
RESULTS
Key results
35–40%
Organic growth from SEO work I assisted
ORA · SEO · résumé
Team result50%+ reach / 30%+ engagement
From social content I planned and published
Accretive Capital · résumé
60%+
Business growth for the sunglasses brand I founded
Stay You Lenses · résumé
Source: résumé. Stay You business-growth measurement basis unspecified.
Profile / The person behind the work02
PROFILE
Hello, I’m Royed.
Bilingual in English and Spanish, comfortable in a room full of strangers, and always curious about what makes people care about a brand.
How I workI help brands grow by understanding people first — then making content they actually stop for.
Experience & education
Jun 2021–Aug 2022
ExperienceNoel Box
Marketing Specialist
2023
EducationSaddleback College
Associate of Science in Business Administration
Jan 2024–Jan 2025
ExperienceStay You Lenses
Founder & Marketing Manager
Apr 2024–Apr 2025
ExperienceAccretive Capital
Social Media Marketing & Analytics Intern
50%+ reach · 30%+ engagement · 25%+ follower growth · résumé
Dec 2025
EducationUniversity of Miami
B.S. Communication (Advertising & Marketing)
2026–Present
ExperienceORA – Optimal Recruitment & Automation
Creative Strategist Intern (Paid Acquisition)
Oct 2026–Present
ExperienceeCreative Agency
Social Media & Digital Marketing Specialist (Freelance)
May 2027
EducationEAE Business School
Master in Management (International Business)
Toolbox / Plan, make, measure03
SKILLS & TOOLS
Working Skills
The toolboxStrategy, content and data — I plan it, make it and measure it.
DESIGN
PhotoshopEditing campaign imagery
IllustratorDeveloping brand graphics
InDesignLaying out presentations
LightroomRefining photo color
CanvaCreating social and brand visuals
VIDEO
Premiere ProCutting social and ad videos
CapCutEditing short-form video
ADS & ANALYTICS
Meta Ads ManagerSupporting paid social campaigns
Google AdsSupporting paid acquisition
Google AnalyticsReviewing audience and traffic data
HubSpotContent and email marketing
MetricoolScheduling social content
The case files / Eight projects04
FEATURED WORK
The case files
The workI make brands impossible to scroll past.
Featured work03 files
Every project starts with one question: why would someone care?
More work05 files
Professional
Independent
ORA
One hook, one message.
What I did
- Edited five short-form recruitment videos, each built around one clear hook
- Supported Meta & Google Ads creative and SEO
- Scheduled organic social content in Metricool
My contribution
My video edits and creative support within ORA’s marketing team.
Result
30%+ traffic growth, 35–40% organic growth (team results)
E-Creative Agency
Your Business. Amplified.
What I did
- Researched positioning to clarify the agency offer
- Planned paid social and SEO channel concepts
- Designed a campaign proposal to present the strategy
My contribution
I developed the proposal independently; freelance work sits within the agency team.
Result
Pitch led to an ongoing freelance role (Oct 2026–Present)
Stay You Lenses
Stay you.
What I did
- Developed sunglasses with a manufacturer
- Built brand identity, packaging and the website
- Created social content for the launch campaign
My contribution
I led brand, website and content; a manufacturer developed the frames with me.
Result
60%+ business growth; product taken from idea to launch
Noel Box
Gifts, made personal.
What I did
- Created promotional visuals for online discovery
- Optimized Amazon and Etsy product listings
- Coordinated manufacturing and fulfillment
My contribution
My promotional visuals and listing optimization supported the wider team’s growth.
Result
~20–30% growth in customer acquisition
MyS Atelier
Un rinconcito, mil momentos.
What I did
- Pitched the café owners in person
- Developed a content strategy for local discovery
- Film and edit short-form café videos
My contribution
My self-initiated café pitch, strategy and ongoing video work.
Result
In progress
Lululemon Nulu
Move Freely. Feel More.
What I did
- Designed and coded a mobile-first HTML email
- Wrote benefit-led copy
- Paired products with Barcelona imagery
My contribution
My email concept, copy and HTML for an EAE student assignment; unaffiliated with lululemon.
Result
Academic concept, no launch results
Modé Collective × MAC
Be Seen.
What I did
- Researched audiences to guide brand positioning
- Developed creative direction for “Be Seen”
- Planned social and in-store campaign touchpoints
My contribution
My research and campaign direction in group coursework with Jazmine Halawa.
Result
Academic concept, no launch results
Eco Spoon
A small object, a bigger idea.
What I did
- Researched customers to guide brand strategy
- Designed the concept website
- Proposed Google Ads and Meta Ads campaigns
My contribution
My brand strategy, website and proposed ads within the EAE group concept.
Result
Academic concept, no launch results
